BACKGROUND
Please describe your company and your position there.
I’m the marketing agency working with a leasing company to fill open new units in housing complex opportunity / CHALLENGE
For what projects/services did your company hire AJ Ross Creative Media, and what were your goals?
Generate applications, project was way behind on anticipated occupancy solution
How did you select AJ Ross Creative Media and what were the deciding factors?
Implementing Paid Search Campaigns, Adding Google My Business pages and Intent targeting campaigns to deliver the traffic needed to apply for unit rentals
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Review of situation, implementation of several paid search components in key target markets (geography/demographics), deliver cost effective traffic to site that in turn created immediate conversions and virtual tour requests which enabled us to fill our units. Campaigns caught us up back on target acquisition and filled our open units.
How many people from the vendor’s team worked with you, and what were their positions?
We worked with several members of the staff at AJ Ross, CEO, Marketing, Programming and Business DevelopmentRESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We are sold out (all units rented!!) and working on launching our next housing program. We anticipate that we will be ahead of schedule with rental applications coming in already. We will have our campaigns repurposed for the new complex and keep running on schedule with rentals.
Describe their project management style, including communication tools and timelines.
Extensive communication, we were able to do calls, webex, zoom and on site meetings.
What did you find most impressive or unique about this company?
The most impressive part about working with AJ Ross and staff is the personal attention – they took the time to learn our business, address our concerns and craft a custom solution to fill our rentals that was executed to perfection.
Are there any areas for improvement or something they could have done differently?
Everything was on track from day one, we had constant communication and updated every week even if we did not need to have meetings, AJ’s team was always sending more material for us to review and make recommendations on.