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The Council of Industry Selects AJ Ross to Spearhead Marketing Communications Program
Chester, NY – Allan Ross, president and founder of AJ Ross Creative Media, is pleased to announce that A.J. Ross Creative Media has been named Agency of Record for The Council of Industry’s campaign to fill the demand for jobs in the manufacturing industry.
Based in Newburgh, NY, The Council of Industry has been the premier manufacturer’s association for the Hudson Valley since 1910. A privately funded, not-for-profit organization, the Council’s mission is to promote the success of its member firms and their employees, and through them contribute to the growth of the entire Hudson Valley manufacturing community.
The Council provides its members with all the tools they need to succeed, including training programs, workforce development, networking, survey data, events and more. In addition, it helps manufacturers to attract qualified applicants for positions at all organizational levels. “Over the next year AJ Ross looks forward to working with The Council of Industry to promote the Apprentice Program and Applicant Tracker System,” says Company president Alan Ross. “These tools enable Hudson Valley manufacturers to match open job positions with potential employees.”
Harold King, executive vice president of The Council of Industry, notes, “We are looking forward to working with AJ Ross on this important initiative. They are a very creative firm with deep roots in the Hudson Valley and a clear understanding of the importance of the manufacturing sector and economic development. We know they can help us with solutions to this difficult workforce challenge.“
AJ Ross will work with the Council of Industry to develop all the marketing materials needed to create a dynamic campaign across a variety of mediums, with the goal of creating awareness and driving traffic to the Council’s website and programs. The agency has a proven track record of producing impactful marketing communications efforts for other manufacturers and industrial companies including Motion Labs, Lab Synergy, Spence Engineering, Fontaine Lumber and NicePak.
Ross sums up, “Working as a team, we will showcase The Council of Industry as the manufacturing workforce powerhouse it is, bringing significant benefits to our entire community.”
For more information, contact Allan Ross at 845.783.5770 or allan@ajross.com.
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AJ Ross Creative Media is a full-service marketing and advertising agency located in the Hudson Valley’s Chester, NY. We employ and are associated with some of the most talented creative minds in the industry including renowned graphic designers, web programmers, directors, production engineers, copywriters and composers. While our ad agency works within various markets we’ve specialized for years in Medical Marketing, Corporate Marketing, Economic Development Marketing, Real Estate Marketing , Senior Living Marketing and Manufacturing Marketing. As a result, we can create and implement advertising and marketing plans of any size and scope eliminating time consuming, industry specific learning curves.
Our mission and belief is to provide winning strategies, great creative and interactive solutions that continually get results for our clients. We connect, stimulate and inspire our client’s audience by generating powerful advertising concepts that honestly articulate the competitive advantage of your business. For more information, contact 845-783-5770.