Orange County Tourism, a private non-profit, needed to increase awareness of the county’s attractions, ranging from restaurants to historic sites. The existing website was outdated and did not effectively communicate with the target audience. The organization needed a more dynamic web presence, improved user experience, and an overall boost in brand visibility.
At A.J. Ross Creative Media, we developed a comprehensive online marketing strategy to address these needs:
New, Engaging Website Design: We created a visually captivating website that showcases the county’s seasonal attractions through evolving color schemes and seasonal photos. The content was revised to highlight local events and activities, making the site a go-to resource for visitors.
Improved Website Accessibility: We integrated an easy-to-use content management system, allowing the organization to make quick updates.
Traffic-Generating Display Ads: Ads were strategically designed and placed to drive traffic to the website.
Search Engine Optimization (SEO): SEO was implemented to ensure the site ranks higher on search engines, making it easier for potential visitors to discover the county’s offerings.
The redesigned website for Orange County Tourism provided a significant boost to their online visibility and user engagement. With over 500 categorized informational pages, visitors could easily access details on wineries, historic sites, outdoor activities, and more. The seasonal design updates kept the site visually fresh and relevant year-round, enticing tourists to explore the region in any season. The improved site structure enhanced navigation, ensuring visitors quickly found what they were looking for, resulting in increased time spent on the site and higher visitor satisfaction.
The integration of SEO strategies ensured that the website ranked highly in search engine results, driving more traffic and expanding the reach of Orange County’s tourism offerings. The streamlined content management system also made it easy for the organization to update the site regularly, keeping information current and expanding exposure for local businesses. As a result, Orange County Tourism saw a measurable increase in both web traffic and inquiries from potential visitors, solidifying its online presence and boosting tourism to the region.
“With so many wineries, historic sites, and outdoor activities, the site now has over 500 informational pages, all categorized for easy searching. Keeping all of the information organized and accessible was crucial, and A.J. Ross Creative Media made sure the website’s structure supported this goal seamlessly. The team’s ability to balance functionality with a striking design exceeded our expectations and created an engaging platform that beautifully showcases everything Orange County has to offer.”
Susan Hawvermale
Director / Orange County Tourism
845.783.5770