In Today’s Digital World, a Website is Your Most Important Marketing Piece
It is likely the first information a prospective customer could see about your company. So, it should never be cookie cutter. The design should reflect your brand and deliver your message to the right audience.
Customized Creative
Our creative team tailors each website design to fit the individual needs of our clients. We dig deep to learn about your story and what you want to achieve, focusing on branding, products/services, customer demographics, and forecasts. We have over 25 years experience as a full-service marketing agency for numerous real estate clients, and we bring that experience to every project.
The Right Tool For You.
To be a powerful business tool, website design must carefully balance functionality, aesthetics, and branding. We approach each design with an eye on:
- Your message and audience
- Simplified navigation
- Responsive display on desktop, tablet and mobile devices
- Seamless integration with your other online mediums
Case Study:
Website Design for a
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Audience FocusedEach type of development has a unique audience. So we made sure the design spoke to each audience and provided the information they would be seeking. The developments were organized by type of property, as well as geographical market, on the main Developments page. When you click on the type of development, the navigation drops down to reveal individual properties. A click on the property name leads to detailed property information, i.e., floor plans, brochures, rates, photos, income limits (when applicable), an interactive Google map, and related news. Flat, colored buttons and title banners call attention to important items. |
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Bold Colorful DesignThe old website did not engage each type of audience or properly highlight the client’s capabilities. We refreshed the home page to evoke a greater sense of what the corporation does. Bold, colorful sliders feature lifestyle graphics that tie to the different major properties the client is currently looking to promote. Categorized “cards” showcase properties and identify the types of housing the company develops through color and iconography. A prominent news section lets visitors know the client is an industry leader. |
Real Estate Website Statistics
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Building MobileWith mobile surpassing desktop search, we built a responsive site that displays well on all devices. The blocks of content make copy easy to read on small screens and the graphics and iconography provide notable delineation of development types.
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Partners That Understand Your NeedsRegan Development, who has been a long time client, often develops multiple properties simultaneously. So they need an agency that can manage their diverse marketing needs. For almost 20 years we have handled their marketing and advertising on a corporate and individual property basis – website development, logo design, brochures, photography, banner designs, print advertising, social media, PR, and more. Every property has its own, unique personality and we reflect that in everything we do – all while keeping with the brand. |
Continuous Collaboration
Continuous CollaborationWith constantly evolving technological innovations, we maintain ongoing collaborations with our clients to keep their websites fresh and current. We always have an eye on designing and delivering visionary digital experiences and pushing for better results.
| “For over 13 years, AJ Ross Creative Media has been our marketing agency. Since the beginning, every project they helped us develop has been successful. When the realestate market slowed down, our marketing still worked and our properties moved. They’ve proven to be a tremendous creative and marketing asset in our company’s success” |
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Ken Regan, Co-Founder|
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