Case Study | Website Refresh | Audience Attention | Responsive Design | Search Engine Optimization

Regan Development Website Re-Design

Challenge

Regan Development Corporation, a prominent Westchester County, NY real estate developer with over $600 million in completed projects across New Jersey, New York, Pennsylvania, and Connecticut, needed a website redesign to better showcase its diverse portfolio. The company’s projects span various categories, including market-rate, commercial, mixed-use, affordable rental/homeownership, special needs, active adult, and historic preservation developments. The challenge was to create a website that clearly delineated the types of developments and geographic markets, while prominently featuring detailed information on each property.

Solutions

AJ Ross Creative Media worked closely with Regan Development to design a website that was visually appealing, easy to navigate, and organized by development type and location. Key elements of the redesign included:

Home Page Refresh: Revamped with bold, colorful sliders showcasing major properties and lifestyle graphics to enhance brand connection.

Prominent News Section: A dedicated news section on the homepage highlights Regan Development’s leadership in the industry and keeps visitors informed about recent projects, achievements, and updates.

Audience Focused: Tailored design to address the unique needs of each development’s audience. Properties are categorized by type and location, with detailed pages offering floor plans, brochures, rates, photos, income limits, and interactive maps.

Geographical Segmentation: Projects were organized by state and region, making it easier for potential partners and clients to explore properties within specific areas.

Property Detail Pages: Each property received a dedicated page featuring photos, descriptions, and key data, ensuring that users could easily find all the necessary information.

Responsive and SEO-Optimized Design: The fully responsive site adapts to all devices, with content organized into readable blocks and clear graphics for optimal mobile and desktop experiences.

Results

The new website successfully streamlined the presentation of Regan Development’s vast portfolio, improving user experience and increasing engagement. The improved design also enhanced the company’s online visibility, making it easier for potential partners, clients, and investors to explore and learn more about their extensive projects.

Our Properties Moved

“For over 13 years, AJ Ross Creative Media has been our marketing agency. Since the beginning, every project they helped us develop has been successful. When the real estate market slowed down, our marketing still worked and our properties moved. They’ve proven to be a tremendous creative and marketing asset in our company’s success”

Ken Regan
Co-Founder / Regan Development Corporation