Case Study | Marketing Plan | Geofencing | Website Design & Programming | Traditional Marketing

Creating New Strategy and Marketing Initiatives Through Collaboration

Challenge

Years ago, The Orange County Partnership’s primary challenge was gaining visibility and engagement among a highly select group of commercial real estate brokers and site selectors within the New York Metro Area. The client needed a strategy that would push these professionals back into their office and drive significant interest and traffic to our offerings. Previous methods were becoming less effective, and the team at AJRoss realized the need for a more innovative approach that also kept up with emerging technologies such as geofencing, targeted industry sector professionals mixed with traditional materials.

Solutions

Our team took a multi-faceted approach to address our client needs. We initially created an insert for the New York Times that specifically targeted the dcommercial real estate brokers and site selectors, effectively capturing their attention and driving them to the Orange County Partnerships website and to key staff. AJRoss continued to innovate Partnerships approach by integrating technologies like geofencing at key in-person events. We provided essential services, including print material, comprehensive web management, and search engine optimization. Additionally, AJRoss worked diligently to funnel attendees from events back to the clients website, amplifying their online presence. Beyond these tactical implementations, AJ Ross maintained a committed approach, regularly meeting with the team at the Partnership to discuss market opportunities.

Results

The results were remarkable. During crucial phases, such as major conferences had increased in-person conversations letting all key players know who and where the Partnership was throughout the event, the activity on the Partnerships website surged, proving the effectiveness of AJ Ross’s strategic planning and execution. There was a significant uptick in engagement and an influx of leads, outpacing our clients competition in the New York Metro Area and neighboring regions. This success can be largely attributed to the strategic planning and the consistent, hands-on support from the AJ Ross team. Their commitment and creativity allowed the Partnership team to achieve more while staying focused on their goals and maximizing leads. AJ Ross’s focus on brand awareness not only helped the Partnership meet their immediate goals of attracting new business but also reinforced the importance of building a reliable and recognizable brand. This awareness now permeates everything the Partnership does, ensuring that their experience and reputation continues to grow.

Maureen Halahan - Orange County Partnership

Devoted Professionals

“Allan is the best in the business when it comes to media buying and understanding the strategies of doing great business. A.J. Ross as a whole consists of devoted professionals that have always taken the team approach to understand our needs and goals and most importantly how to market our organization which really makes them enjoyable to work with.”

Maureen Halahan
CEO / Orange County Partnership