Case Study | Logo Design | Collateral Marketing Materials | Public Relations

Orange County NY IDA Rebranding

Challenge

The Orange County Industrial Development Agency (IDA) plays an integral role in economic development initiatives in terms of business attraction and retention. Despite its positive impact on the county, the agency’s activities that provide targeted incentives to promote business growth, the creation of new jobs that result in bolstering the Orange County economy, and reducing the tax burden on county residents, were hardly noticed by the general public and the local press. We helped change that with our branding, marketing, public relations, and web design services.

Solutions

To address these challenges, we provided a comprehensive suite of services, including branding, marketing, public relations, and web design.

New Brand and Tone for Marketing Initiatives

We collaborated closely with the IDA staff and Board of Directors to develop a compelling new brand identity. This process involved:

Logo Design: Crafting a striking new logo that established a unique and recognizable. identity for the IDA.
Collateral Marketing Pieces: Designing distinctive materials, such as a large trifold brochure, a pocket folder with flexible insert sheets, and new business cards, using varied paper stocks to enhance the IDA’s visual impact.

A New Website Design Boosts Visibility of Agency Services

As part of the rebranding effort, we created a modern, user-friendly website that highlights agency news and projects by featuring an updated news section and project highlights. It also enhanced public access by providing easy access to information on incentive programs, application processes, meeting details, public records, and event calendars.

Public Relations

We provided public relations services, including crisis management when needed, which resulted in extensive positive media coverage in local newspapers and business trade magazines. To further enhance the IDA’s image, our agency facilitated a major press conference at the IDA offices for a prominent client, a major retail developer.

Results

The new logo, branding, advertising, web design, and public relations campaigns spearheaded by our agency significantly enhanced the Orange County IDA’s image by creating a unique and cohesive message across all communication and marketing materials. The agency’s activities are now the subject of considerable media and public attention thanks to the efforts of AJ Ross Creative Media. Since implementing these strategies, the IDA has seen a notable increase in visibility and public recognition. The rebranding, new website, and proactive public relations efforts have effectively communicated the agency’s contributions and services to the community and media.

Excellent Service, Support and Product

“Working with the AJ Ross team has been a wonderful experience. AJ Ross Creative Media has guided me through the development of a corporate identity, taking the time to really understand and accurately represent our Agency. The team has been not only helpful, but instructional in the new products they’ve created, from the logo to a brand new website and marketing materials. While there is no denying the caliber of the work – the beauty of the logo, the functionality of the website – what is even more impressive is how attentive they have been to me, and my Agency, as a client; they are constantly checking in to stay up to date with the Agency’s needs, but also to let us know that they’re available if and when we need them. Because of the excellent service, support and product that we’ve received, we look forward to a long and satisfying relationship with AJ Ross Creative Media.”

Laurie Villasuso
Associate Executive Director / Orange County IDA