Lab Synergy needed to generate more internet leads and stay competitive in an ever-changing digital landscape. The world of Google, Search Engine Optimization (SEO), and Google Analytics evolves almost monthly, and Lab Synergy was relying on a friend to manage their SEO, which proved difficult to maintain effectively. Realizing they required a more professional and up-to-date approach, Lab Synergy decided to rebuild its website to keep up with the times and improve lead generation.
Lab Synergy’s product line is highly technical, so the company’s direct involvement in the content creation process was crucial. AJ Ross Creative Media provided several design options and executed the overall strategy while keeping Lab Synergy informed at every step. This collaboration encompassed strategy, creativity, and execution, ensuring that the brand’s message and products were effectively communicated to their audience.
Lab Synergy partnered with AJ Ross Creative Media to develop a new website from scratch. The team handled everything from coding the site to ensuring it was searchable and optimized for SEO. AJ Ross Creative Media continues to update and tweak the website every month to ensure it stays relevant and up-to-date with the latest trends.
Beyond the website, AJ Ross Creative Media provides a comprehensive marketing strategy, including:
Since partnering with AJ Ross Creative Media, Lab Synergy has seen significant improvements in lead generation. The company is now generating 30% more leads than before the engagement. Lab Synergy’s partnership with AJ Ross Creative Media has not only enhanced its online visibility but also led to measurable increases in lead generation, helping the company stay competitive in a dynamic market
“The quality of their creative is good. I like the way they conduct business. They really listen to what you have to say. In the initial meeting, you’re kind of picturing what your words should look like, and they get very close to that mark when they give you a proposal. They really try to understand your challenges, even financially. They try to partner with you, rather than just telling you how to do something. They’re out-of-the-box thinkers.”
Eric Weinstein
President / Lab Synergy
845.783.5770
