The Greater Newburgh Symphony Orchestra aimed to drive ticket sales and increase community engagement with classical music. The existing website was text-heavy and not engaging, failing to captivate visitors or effectively showcase the orchestra’s performances. The organization sought a complete website overhaul to create a more user-friendly and visually appealing site that would enhance its branding and marketing efforts.
AJ Ross Creative Media undertook a comprehensive redesign of the Greater Newburgh Symphony Orchestra’s website, focusing on several key areas:
Visual Enhancement
The redesign incorporated large, graphical sliders on the home page to prominently feature the orchestra’s talents and upcoming shows, creating a more dynamic and engaging visual experience.
Ticketing Integration:
A prominent ticket feed was added to the home page as a clear call to action, making it easier for visitors to purchase tickets directly from the site.
Content Management System (CMS)
A cost-effective CMS was implemented, allowing the orchestra to make its own edits and content additions, providing flexibility and control over the site’s content.
The new website design has successfully boosted ticket sales and increased interest in the Greater Newburgh Symphony Orchestra’s events. The engaging visual elements, improved functionality, and easy ticket purchasing have enhanced the user experience and supported the orchestra’s efforts to promote its programs.
AJ Ross has an experienced creative team that took time to understand our needs and develop a site that is easy to use, responsive, and appealing. The ability to conveniently purchase tickets through the GNSO site will be a boon to our fundraising efforts.
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