Case Study | Marketing Collateral | Website Design | PR | Search Engine Optimization

Wilder Balter / Glassbury Court

Challenge

Wilder Balter Partners, a leading residential developer based in Westchester County, NY, needed to revitalize sales for Glassbury Court at Cold Spring, a luxury 55+ condominium community located in Putnam County, NY. Despite its previous success, the development faced sluggish sales due to the national economic downturn. The goal was to generate buzz and renewed interest in the community to boost sales and attract potential buyers.

Solutions

AJ Ross Creative Media worked closely with Regan Development to design a website that was visually appealing, easy to navigate, and organized by development type and location. Key elements of the redesign included:

  • Website Redesign: AJ Ross Creative Media launched a newly designed website to revitalize the project’s online presence. The new site featured rotating photos of the community, including its homes and amenities, along with key demographic information and local points of interest. It was regularly updated to reflect current unit availability.
  • Public Relations and Advertising Campaign: We implemented a comprehensive media outreach strategy, including press releases, blogs, and advertorials with professional photography in prominent publications like The Journal News. This was complemented by large print advertisements and additional ads in Westchester Living and Chronogram.
  • Marketing Collateral: To ensure cohesive branding, we produced postcards, banners, billboards, enhanced social media content, and updated videos for the website and YouTube.
  • Responsive and SEO-Optimized Design: The fully responsive site adapts to all devices, with content organized into readable blocks and clear graphics for optimal mobile and desktop experiences.
Glassbury Court at Cold Spring website

Results

The redesigned website and marketing efforts led to the virtual sell-out of Glassbury Court at Cold Spring. We successfully transitioned from high-cost print advertisements to more cost-effective digital strategies, including retargeting website visitors to maintain high buyer interest.

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Second To None

Over the past several years, I have worked with AJ Ross on many projects, from marketing my developments to doing PR for our company. My experience with AJ Ross and their team has been nothing but first-class. The agency has the ability to think outside the box and produce top-quality work in a timely and expert manner, and more importantly, one that brings results. Of all the marketing and PR firms I have worked with on real estate projects, AJ Ross is second to none.

Bill Balter
President / Wilder-Balter Companies, Inc.