Case Study | Marketing Campaign | Logo Design | Print Advertisement | PR | Collateral Materials

Gardens at Rhinebeck

Challenge

The Gardens at Rhinebeck, a townhome condominium community in Dutchess County, faced the difficult task of selling homes in a struggling real estate market. With the demand for new homes at a historic low, many new developments in the area were failing to attract buyers. Despite this, The Gardens at Rhinebeck, with its competitive pricing and high-end features, needed a marketing strategy that would highlight its unique value and draw in buyers, particularly in the competitive Hudson Valley market.

Solutions

AJ Ross creative Media conducted an in-depth market and property analysis, identifying that The Gardens’ prime location in historic Rhinebeck, along with its upscale amenities at mid-market prices, would appeal to a range of buyers. These included first-time homebuyers, young families, and those seeking a second or summer home. We implemented a comprehensive marketing and branding campaign that included:

Logo Design to establish a strong brand identity.
Presentation Folder featuring professional photography, community information, and details about historic Rhinebeck.
Print Ads that ran in prominent publications such as Hudson Valley Real Estate Magazine, Chronogram, Poughkeepsie Journal, Upstate Magazine, and the NY Daily News.
A 3-Page Article featured in the New York Daily News to raise visibility among potential buyers.

By strategically targeting media outlets in the Hudson Valley and New York City, we increased visibility and positioned The Gardens as an attractive option for a variety of homebuyers.

Results

The Agency’s real estate marketing strategy proved highly effective, even in a challenging market. The Gardens at Rhinebeck sold 50% of its units before the grand opening—a remarkable achievement in the current housing climate.

Perry Goldman, a sales and marketing consultant for the community, said: “In my 33 years of selling more than 300 communities throughout the Hudson Valley and beyond, I have never been associated with a community that was more than 50 percent sold out prior to the grand opening. That’s astonishing!”

Following the successful campaign, The Gardens at Rhinebeck was honored by The Builders Association of the Hudson Valley with awards for “Best Multifamily Community,” “Best Townhome Community,” and “Best Age-Oriented Community.”

Nothing Short of Incredible

“In all my years of experience in real estate, I’ve never seen a community sell 50% of its units before the grand opening. The marketing campaign that A.J. Ross Creative Media executed for The Gardens at Rhinebeck was nothing short of incredible. Their expertise, attention to detail, and ability to create a strategy that resonated with buyers were key to our success. They didn’t just meet expectations—they exceeded them.”

Perry Goldman
Sales & Marketing Consultant / Gardens at Rhinebeck