Formé Medical Center and Urgent Care, a leading provider of physical and occupational therapy services in Westchester County for over 15 years, sought to expand its operations. To achieve this, the company needed to establish a strong corporate brand and implement an effective marketing strategy to increase visibility and attract new clients.
AJ Ross Creative Media worked closely with Formé to develop a cohesive brand identity and execute a comprehensive marketing strategy.
AJ Ross Creative Media created a sharp new logo that established the look and feel for all Formé’s marketing materials and digital presence. This included setting the tone for color schemes, fonts, and overall branding aesthetics.
AJ Ross Creative Media designed and programmed an informative, state-of-the-art website tailored to be user-friendly for both patients and physicians. The website incorporated effective SEO strategies to ensure the center’s visibility on search engines and provided easy access to information about services, appointments, and contact details.
To increase outreach and visibility, we designed and placed print advertisements and secured media coverage in prominent daily newspapers in Westchester County and New York City. Additionally, we designed illuminated signs for each of Formé’s locations to strengthen its local presence and brand recognition.
In addition to media placements, AJ Ross Creative Media launched a variety of branding initiatives, including bus banner advertisements and graphic elevator wraps inside elevator doors throughout Westchester County, targeting key markets. With a new corporate identity, a cutting-edge website, and enhanced visibility through targeted marketing, Formé Medical Center and Urgent Care successfully expanded its operations. The branding efforts by AJ Ross Creative Media helped the company reach a broader audience and solidify its reputation in the competitive healthcare market.
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