Case Study | Logo Re-Design | Website Development | Collateral | Signage

Catholic Charities of Orange, Sullivan and Ulster Counties

Challenge

Recognizing the need for a fresh and cohesive brand identity, Catholic Charities Community Services of Orange, Sullivan and Ulster sought a comprehensive rebranding initiative to better reflect its mission and values. Catholic Charities required a full-service agency to spearhead their rebranding efforts. This encompassed:

  • Web Development: Creation of a new website to enhance online presence.
  • Logo Design: Redesigning the logo to align with the new brand identity.
  • Brochure and Signage: Developing brochures and other printed materials to effectively communicate their services and mission.

Solutions

  • Vendor Selection: The choice of AJ Ross Creative Media was influenced by positive word-of-mouth recommendations and previous successful collaborations with the agency.
  • Logo Redesign: A new logo was created to better represent the organization’s values and mission.
  • Website Development: A redesigned website was developed to offer an improved user experience and showcase the organization’s services.
  • Supporting Materials: Brochures and signage were also redesigned to ensure brand consistency across all touchpoints.

Results

AJ Ross Creative Media’s efforts signi ficantly enhanced Catholic Charities’ community presence. The new branding effectively positioned the organization among other key players in the sector. The collaborative process was smooth, thanks to the team’s extensive experience and creative expertise. In summary, the rebranding project successfully revitalized Catholic Charities’ public image, enhanced their communication strategy, and strengthened their position within the community.

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Expertise, Passion, and Creative Abilities

AJ Ross Creative Media played a pivotal role in establishing our community presence and strengthening our position within various organizations. Their team’s expertise, passion, and creative abilities made the entire process seamless and enjoyable. It was a true pleasure working with them.

Kristin Jensen
Chief Advancement Officer / Catholic Charities Community Services of Orange and Sullivan