Human nature-counting on that ROI

The deeper our economy slumps, the more all size businesses that plan to stay around, will want to ramp up their exposure.The serious marketers with budgets will have ‘exposure’ advantage as they wisely invest their advertising dollars through these times…till the inevitable upswing returns.

The savvy types recognize
Investing in their Brand with “Custom printed functional quality” items stretches and strengthens the Brand recognition now, even more than in good times. (Ask yourself if you used a logo promo item used today?)

As business owners, marketers steeped in simple science, we hope for a cause and effect to our efforts; it is actually that domino effect with measurable rewards. No matter the venue- the sale, attendance at an event, a contribution to a charity, enrollment in a class, we all aim for Return on Our precious time, our psychic energy and emotional investment. (Ask yourself if you can recall the advertiser on your favorite promo item today?)

Branding can be as Memorable as the keepsake. A custom printed ‘gift’ doubles as a Reminder that soon penetrates the psyche, workspace, kitchen when Used handled and seen daily — it gets results. With prolonged exposure and experience with your Brand – you can guess what can happen next. (Ask yourself if you have used the services from that promotional product you used today?)

SELLING is trackable – just ask your accountant. Invite your prospects repeatedly for a return dialogue, that test drive, that special offer, etc. The smart & serious avoids wasting time in this cycle. So, don’t start this advertising/marketing with out including a promotional product; And Don’t bother unless you are going to follow through from start to finish.

REPEAT EXPOSURE: Your promotional products will be hard at work repeating your message long after your personal encounter. (Ask yourself if you had to pick a promotional product for someone like yourself, what would you like to receive?)

The fun is crafting the plan, picking the item that fits budget, demographics and Distribution method – and tracking the action. Remember only those on the radar screen as ‘best prospects’ will see receive your promotional product

Promotional marketing items do not need to break your budget; their return is everlasting with the right product. Plus without waste, you can’t ask for a better medium.

PS This wildly popular industry has proven statistical results; if you are curious about how your answers compare to others or for the unconvinced or curious click www.ppai.org and find out how the mind recalls, remembers and how physical advertising effects behavior; Retention/ recalls studies are available.