BACKGROUND

Please describe your company and your position there.

I’m the president and co-founder of Global Garden Foundation, a 501(c)(3) organization. OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Ross Creative Media?

We hired AJ Ross for their excellence in videography, direction, production, and editing.

What were your goals for this project?

We wanted to create a short film to tell the story of our charity’s gift, which was a baby grand piano given to the NY Waterway Ferry Terminal to make art and music accessible to all. Beyond that, we also wanted to showcase all of the kind people behind the scenes who helped us achieve our goal.SOLUTION

How did you select this vendor?

We selected AJ Ross with complete confidence after rigorously comparing companies. Their integrity and high-quality work made selecting AJ Ross an easy choice!

Can you go into detail about the services they provided and the scope of the project?

AJ Ross took great care in making sure that they understood our charity’s mission. They handled each detail—from storyboarding to filming, editing, and postproduction—with unwavering care.

What was the team composition?

We had a producer, music mastering lead, final postproduction lead, and second camera and lighting director. Four other people made up the crew. RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The “Keys to Kindness” video has introduced our charity to an ever-growing, appreciative audience. We knew the video was special when other filmmakers started recommending its submission to film festivals.

How was project management arranged, and how effective was it?

We discussed, outlined, and agreed to full scope of the project in our initial meeting. The AJ Ross team worked seamlessly while coordinating every detail, including several interviews and setting up at two different locations. They made even complex tasks seem easy.

What did you find most impressive about this company?

Besides Allen himself, we were most impressed by his extraordinarily talented team and their commitment to excellence.

Are there any areas where they can improve?

I can only suggest one improvement: AJ Ross should be franchised so more clients can reap the benefits of working with such talented people.