AJ Ross is proud to announce that the YMCA of Middletown, South Orange and Sullivan County has named AJ Ross their marketing and advertising agency of record. Through the agency the YMCA will be promoting their Strong Kids Campaign, meant to offer the empowering services to all, regardless of financial circumstances.

AJ Ross is thrilled to work with such a celebrated organization, giving them an opportunity to support their own community. As a major sponsor of the Strong Kids Campaign, the agency will be reinforcing the brand and educating the public about all the wonderful things the YMCA does. This will include creating promotional brochures and posters, wall art at the Monroe facility, and even a custom Facebook Application. The brochures and posters will show the personality of the Orange County branches while maintaining the spirit and brand of the YMCA. The wall art to be done in the Monroe facility will encourage the community to be a part of the YMCA – both as participants and donors. The creatively done Facebook App was made to be user friendly and help promote the YMCA and the Strong Kids Campaign through Social Media.

“The YMCA is such an amazing organization and has so much to offer to the community. AJ Ross is so pleased to be working with Ira Besdansky and all of his people,” says Allan Ross, President and CEO of AJ Ross Creative Media.

The YMCA has and continues to strengthen communities through youth development, healthy living and social responsibility. The goals are simple, yet important: to make a positive impact on our youth, promote wellness and provide great services to people from all ranges of the financial spectrum.

“The organization is incredibly fortunate to partner with AJ Ross,” states Ira Besdansky CEO of the YMCA. “We now have the tools, the expertise and the passion of a high level creative team to help us tell the story of how impactful the Y is on the quality of life in Orange and Southern Sullivan Counties.”