Pondside at Spring Hollow, a 44-unit townhome community in Middletown, NY, was struggling with sales amidst a challenging real estate market. With little progress in months, they turned to us for a fresh approach to marketing and branding that could boost visibility and generate sales.
Our initial step was to thoroughly review the property’s features, amenities, location, and pricing, followed by a detailed market analysis. Given its convenient location and competitive pricing, we identified young families and frequent New York City commuters as the key target market. To boost visibility, we developed a media list that included Orange, Rockland, Westchester, and Dutchess Counties, as well as New York City. We then implemented a strategic, comprehensive branding, marketing, and advertising plan, which included:
Targeted Media Campaigns: Print advertisements were placed in key outlets across Orange, Rockland, Westchester, Dutchess Counties, and New York City. Press releases and media placements ensured maximum visibility for the development. We also created a visually striking tri-fold presentation folder, complete with professional photography, an area map, community information, and inserts for floor plans, amenities, and directions.
Branding: The agency designed a new logo that reflected the upscale, family-friendly vibe of the development.
Immersive Digital Experience: A seven-page website with a virtual tour brought the property to life online, allowing potential buyers to experience the homes and amenities before ever stepping on-site.
Our innovative marketing efforts led to a significant increase in interest, culminating in the complete sell-out of all 44 townhome units at Pondside at Spring Hollow. Before our involvement, the development faced stagnant sales and low buyer interest. However, our targeted, creative approach transformed it into a sought-after community.
Through a strategic, multi-platform marketing campaign—including digital, print, and public relations— we captured the attention of the right audience. The revamped website, with virtual tours and detailed property info, along with fresh branding, engaged potential buyers.
By tailoring our messaging to young families and commuters, key demographics drawn to the community’s affordability and location, we revitalized buyer interest and turned the development into a sold-out success.
“I am delighted to recommend AJ Ross to anyone in need of advertising and marketing services. The exceptional success that both I and my clients have achieved, including the remarkable sell-out of the Pondside at Spring Hollow development, can be directly attributed to the professionalism, expertise, and personalized attention that AJ Ross Creative Media consistently delivers. Their team has an incredible ability to understand our goals, tailor creative strategies, and execute campaigns that drive real results.
The transformation of Pondside from a stagnant project to a fully sold-out community is a testament to their innovative approach and deep understanding of the real estate market. I wholeheartedly recommend AJ Ross to anyone looking for a marketing partner that truly cares about your success and delivers top-quality work.”
Perry Goldman
President / New Home Sales & Marketing
845.783.5770
