Our Creative Marketing And Advertising Helped An Orange County New York Real Estate Development Sell Out in Challenging Market

Housing developers have been feeling the results of the struggling real estate market as sales numbers continue to dwindle. Pondside at Spring Hollow did not want to be another statistic, so the development turned to our firm, which has a proven track record in real estate marketing. The case study below shows how we were able to assist Pondside at Spring Hollow in increasing sales.

Pondside at Spring Hollow in Orange County

This 44-unit townhome community is located in beautiful Middletown, NY in Orange County. The homes are available in three different floor plans all of which have three floors. Each home has a two-car garage and two-and-a-half bathrooms. Depending on the floor plan the homes are available in either two or three bedrooms. Each home offers nine-foot first floor ceilings, a patio, deck, wood cabinetry, granite countertops, and GE appliances. Amenities of the property include a swimming pool, a pond, a clubhouse, two tennis courts, a playground, a gazebo, and breathtaking landscapes.

The Marketing and Advertising Plan For This Real Estate Development:

The first step was to review the property including features, amenities, location, and price as well as perform a detailed market analysis. Due to its convenient location and affordable prices we determined that the target market for this property were young families and frequent commuters to New York City. Our media list included Orange, Rockland, Westchester, and Dutchess Counties, as well as New York City in order to increase visibility. We then implemented a strategic, comprehensive branding, marketing, and advertising plan which included:

• Logo design
• A seven-page website with a virtual tour
• A beautiful tri-fold presentation folder with photography, area map, information about the location, the community, and the builder Inserts, which included floor
  plans, amenities, features, and directions
• Print advertisements
• Press releases and media placement

The Results:

A.J. Ross was able to boost interest and sales. Before retaining our firm, Pondside at Spring Hollow faced months of little sales. All of the units are now sold out.

Call us at (845) 783-5770 to find out more information on how our marketing and advertising plans can help your real estate project or development reach your sales goals.