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Case Study: Web Design and Internet Marketing For Orange County NY Tourism
At A.J. Ross Creative Media, our team of marketing, advertising, web design, and social media professionals work together to conceive and execute a coordinated strategy that puts your business front and center. And that is what we did for Orange County Tourism – a private, not-for-profit organization whose sole task is to bring awareness of the amazing things Orange County, NY offers visitors – restaurants, parks, golf courses, hiking and biking trails, museums, crafts fairs, wineries, farmers markets, shopping, historic sites and more.Web Design for Orange County NY Tourism – Web Designers AJ Ross
Web Design and Internet Marketing Process
In analyzing the communication between Orange County Tourism and its main target audience, we identified that they needed to enhance their web presence, create a more user-friendly web design, and increase the overall awareness of their brand. With these things in mind, our firm developed a comprehensive online marketing plan that included:
- New, engaging website design
- Revised website content
- Upgraded website accessibility for Orange County Tourism personal use
- Content management system for fast and easy updates
- Traffic generating display ads
- Search engine optimization
The New Web Design for Orange County Tourism
Tourists visit the Orange County region 12 months of the year because each season offers a variety of activities and attractions. To entice visitors and showcase seasonal events, we created a visually appealing design in which the website gradually changes in coordination with the different seasons. This can be seen through the different color schemes that are displayed on the background of the website as well as the selected photos. We also created a site structure that is very easy to navigate so that visitors have what they are looking for right at their fingertips – keeping them on engaged on the site – and expanded exposure for local businesses. To make sure this new, beautiful site could be found, we also added search engine optimization – after all, what good is a fabulous site if it is not being shown on the search results pages.
For more information on how our Orange County agency can help enhance your web presence, call today for a free consultation.
AJ Ross, located in Orange County NY, provides web design services to businesses throughout the Hudson Valley and Westchester County area.