How to do a Successful E-mail Marketing Campaign
One of the best ways to reach your existing clients and new prospects is by sending out email campaigns.
Here are some tips on producing a good and effective campaign.
The Title or subject line is the most important part of the whole project. You have only about 40 characters to motivate your members to click and read on.
That’s why subject lines must be all about benefits. The best (if not the only) reason to open a message is to find a benefit within. The goal is to get people intrigued so that they’ll want to learn more. If you give them too much info or seem too aggressive, you risk pushing them away.
The recipient’s concern is literally, “What’s in it for me?”
Once your visitor does click onto to your mail one of the crucial elements of an email marketing campaign is a clear call to action. You want the reader to start reading and then, almost without thinking about it, scroll down and continue reading. Your copy needs to be concise and focused; it should be formatted with lots of white space so that it’s easy on the eye; and it should include a call to action with a link. Don’t distract with too many links or offers, and make not only the call to action clear but also what recipients can expect when they click through. This can be as simple as “Click here for a 20% discount on your next purchase.” You want them to go to your website.
Your email marketing strategy as a whole must be an integrate part of the overall marketing strategy. Similarly, the design (and the content) of your newsletter or email marketing campaign should reflect your corporate design.
Now you need a database list of people who give you permission to email them.
With a never-ending flow of spam on the Internet people are careful with every new message they receive. Some people immediately delete suspicious emails without opening them, others use anti-spam filters that block any email they consider as spam. Its great if you already have a list of subscribers, to which you are sending newsletters at a regular basis. People know who you are and most likely have your email address in their address books or whitelists, so your email is let through with no problems. As you meet new people at networking or other functions get their card and immediately add their email address to your database. Most everyone has their email address on their business card.
Finally, your presentation of your email marketing campaign needs to be professional and well thought out. It might be a good idea to hire a professional to design your initial template. You know the old saying “first impressions” and “you get what you pay for.”
Tags: clients, design, email, Email Campaigns, email marketing, first impressions, marketing strategy, newsletters, white lists
May 2nd, 2009 at 2:15 am
Enjoying reading your blog. Hard work always pays off.
May 9th, 2009 at 1:42 pm
Wish I had a site like this one, I will link back I think my readers would enjoy your site.
May 14th, 2009 at 11:52 am
Thanks
May 19th, 2009 at 4:58 pm
Interesting article, i will come back to your blog soon, best regards
May 20th, 2009 at 12:37 pm
Thanks for commenting on our article. I just viewed your video very interesting. I do work out every other day. Do you have a website or a business of your own because some of our other blogs already posted or that we are posting soon will be of help to you. Keep in touch.
May 20th, 2009 at 2:54 pm
Thanks for the compliment. If there is anything we do to help with your website or any other marketing needs feel free to call me. Keep reading.
Allan
May 22nd, 2009 at 12:34 pm
Your blog is very interresting for me, i will come back here..
May 27th, 2009 at 4:42 pm
Thank you.
June 25th, 2009 at 1:24 pm
Thanks. Decent blog. I really like the theme. easy on the eyes.
July 14th, 2009 at 7:17 pm
Good points, nice informations … I will bookmark it.
July 28th, 2009 at 1:48 am
Good info on PPC! Let this comment take as discussion, as I want to ask few some facts from you about pay per click. Do you think that pay per click is important for every webmaster? How much ppc expense (in percentage) of your income do you think is ok to incur? Actually, I have no experience about PPC, as I never used it for my websites and still I am gaining a lot of customers and sales. I am not going to say anything about my way of working because I do not want you to consider this comment as spam. But visiting my site can give you more information about how I am gaining thousands of customers in short time without PPC. I visited your blog because I am collecting information about the webmasters, campaigns and anything about pay per click that’s why when I saw your blog is great, I could not stop myself sharing something. In my opinion PPC is only beneficial if you optimize keywords and use the most relevant keywords only! Let this discussion going on? What are your views? Your Blog is really a great one! Maintaining a blog like yours is not an easy task, yet you did that! Congrates! – Any Comments? – Thanks – Regards
July 31st, 2009 at 11:00 am
Thank you for your interest in this. i wish you well/
Allan
July 31st, 2009 at 11:01 am
Thanks for you interest.
Allan
July 31st, 2009 at 11:09 am
PPC has been in my experience going the way of massive banner advertising. People are becoming blind to it and concentrating on Organic Search Engine results. Organic results have more trust behind them because they were earned. Work was put into getting them there, they were screened by search engine crawlers and validated. PPC anyone can go there for anything as long as they’re willing to pay. In addition Google as of late while being a great search engine at times re-directs PPC’s to search result pages. Personally and with others in my shared profession this has become annoying and I typically won’t click on PPC’s anymore. If it looks that interesting I tend to copy the hyperlink and paste it in my browser in order to avoid search result pages.
So to sum up what I am saying. Organic is always stronger and if you’re looking to spend your money wisely invest it in building and email campaign to go along with your other methods. The only time I’d suggest using PPC is for keywords that are really important to your business that you are having trouble getting organically or if you’re a small company that wants a subtle web presence but doesn’t want to invest a lot of time or money into organic searches. For those people $150-$250 monthly budget will work well.
September 18th, 2009 at 5:53 am
Mind if I share this post with my friends because I really like what I am reading here.
November 5th, 2009 at 11:37 am
Sure go ahead.
December 25th, 2009 at 1:59 am
Thanks for the read!